Richard James Schueler on how YouTube can increase the authority of your website

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Richard James Schueler

As a small business owner, you should think of ways continually to get your products and services in front of as many people as possible, all without breaking the bank. Using YouTube for your business can be a cost-effective option to grow it, if used as part of your marketing strategy regularly.

Richard James Schueler is a renowned YouTuber who spends his time making people’s life better. He offers a few tips on how YouTube can increase the authority of your website:

  • Associating your website with your channel will inform YouTube that you are the official representation of your brand on YouTube. This will lead to more relevant video results pointing to your business when someone searches for your terms or brand associating with the services you offer.
  • Each time someone implants your video in their website, it counts as a vote in favor of your video. The more people who implant your video, the higher it will rank in the search results, as Google offers more authority to websites that have great content, which is updated on a regular basis.
  • Offering your audience with a range of ways to consume information – including video illustrations, text, and audio cues will enhance the overall engagement your videos receive, as you are catering to various learning styles.
  • Social media metrics are a factor taken into consideration by Google when ranking pages. If you can make high-quality videos that attract others to share, you are signaling to Google that you are producing content that is important to your target audience.

Richard James Schueler further added that creating video content consistently opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak a language. If your native language is English, you are at an advantage, as otherwise it is difficult to capture the huge English-speaking markets  if you cannot write or produce excellent content. Moreover, if you include closed-captions on your videos, you can also reach new audiences as you are serving to people with various needs.

Videos with a personal touch can increase conversions. People purchase from those they rely, and that trust is built by associating them on an emotional level. Research now shows that, for professional services and general companies, if you are driving traffic to a landing page with a video of an individual in the company speaking about the product or service, it can increase your list of leads and sales dramatically.

It has been proven already that no digital marketing strategy is complete without YouTube videos. If your company has not joined Team YouTube, do so immediately, if not earlier! It is clear from the abovementioned benefits of YouTube: allocating resources and time to YouTube will pay off.

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